RyanObrien.com

2008 MuchMusic Video Awards

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Creative Director

Creative direction, art direction, IA/UX consultation for 2008 MuchMusic Video Awards micro-site and online marketing campaign. Consultation on broadcast design and viral campaign.

Worked closely with the CTV Creative Agency throughout the development of the broadcast concept in an attempt to have a cohesive campaign throughout the life of the project across all mediums. The final concept involved a multi-month online viral and social media campaign that were aligned with concurrent on air promotion featuring broadcast interruptions with viral videos - some user generated via ShowMeYours. The campaign was a critical success and resulted in record breaking ratings on-air and metrics online. Tied to all of this was a multi-million dollar online/on-air integrated promotion featuring six top tier brands and multiple micro sites.

» Launch 2008 MMVAs (archival state)

Tags: Art Direction, Creative Direction, IA/UX Consultation, Marketing & Promotion, Music, Network Television