Here I Am { 0 }
Excellent new short film for the Nike Women campaign featuring Nicola Sanders. Beautiful piece with stunning visuals. Every time I do any distance this is what I imagine is going on inside me. Especially the heart’s comment about half way through.
Whenever I see these projects - i.e. Coca-Cola’s recent series - I’m left conflicted. While the pieces themselves are so incredible I’m often left wondering why we can’t see more of this without the need to be selling something. And though I appreciate that the brand simply wants to be associated with something beautiful, I wonder what happened to the times when the wealthy would underwrite these artistic endeavors for the shear love of the art.
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