Creative direction, art direction, IA/UX consultation for 2008 MuchMusic Video Awards micro-site and online marketing campaign. Consultation on broadcast design and viral campaign.

Worked closely with the CTV Creative Agency throughout the development of the broadcast concept in an attempt to have a cohesive campaign throughout the life of the project across all mediums. The final concept involved a multi-month online viral and social media campaign that were aligned with concurrent on air promotion featuring broadcast interruptions with viral videos - some user generated via ShowMeYours. The campaign was a critical success and resulted in record breaking ratings on-air and metrics online. Tied to all of this was a multi-million dollar online/on-air integrated promotion featuring six top tier brands and multiple micro sites.

» Launch 2008 MMVAs (archival state)

Creative direction, art direction, IA/UX consultation for redevelopment of CTV Broadband Network carrying multiple top tier broadcast television brands.

Following CTVs purchase of CHUM, we were tasked with overhauling the existing CTV Broadband Network consisting of video players representing TSN, CTV News, BNN: Business News Network, Discovery Channel Canada, The Comedy Network, eTalk, Space, Fashion Television and Star! This redevelopment of the CTV Broadband Video Network (IA, UX, and Design) resulting in exponential growth exceeding 30 million video streams per month and unprecedented live event coverage.

In addition to having an award winning design team reporting to me, the Digital Creative Group is fortunate enough to include a full HD Video Production team producing original content for the featuring number one shows such as Canadian Idol, So You think You Can Dance Canada, Degrassi:TNG and many more.

» Watch CTV

» Watch TSN

» Watch BNN: Business News Network

» Watch Discovery Channel Canada

» Watch The Comedy Network

» Watch eTalk

» Watch Space

» Watch Fashion Television

» Watch Star!

Creation of brand and identity, art direction of logo and site design for MuchMusic branded broadband video player.

With our internal design resources tapped, I was tasked with providing art direction to an external resource. On a very tight timeline, we were able to provide both MuchMusic and the Canadian broadcast landscape it’s first online video experience bringing thousands of music videos from Billboard behemoths to local indie upstarts.

» Launch MuchAXS

Creation of brand and identity, art direction of logo, site design, all accompanying creative documentation, assisted in information architecture and user experience for MuchMusic branded user generated content portal.

Since it’s launch, the site has seen absolutely phenomenal success generating millions of page views a month with exclusive music video premieres, online exclusive programming, revenue via co-branded sales initiatives, unprecedented coverage of live events such as VirginFest and the MuchMusic Video Awards by the fans themselves.

» Launch ShowMeYours

Creative direction, art direction, IA/UX consultation, design, XHTML/CSS

Beginning in September 2002 with a newly redesigned and developed site, I continued with daily web design tasks working from the floor of the infamous MuchMusic “Environment” in support of broadcast initiatives. In addition to this, as sole design resource for the Music & Youth group of properties - including muchmoremusic.com, muchvibe.ca, muchloud.com, muchmoreretro.com, PunchMuch.com and Razer.ca (now MTV2.ca - no association) - I was responsible for design, IA/UX, XHTML/CSS for all properties and events including the MuchMusic Video Awards, MTV Movie Awards, MTV VMAs and more. In 2006 I was promoted to Art Director of CHUM Interactive and in 2007 to Creative Director of the newly formed CTV Digital Media Group and MuchMusic continues to fall under my prevue.

Recognition
2007 PROMAX North America, Bronze
2007 PROMAX North America, Bronze
2007 BDA North America, Bronze
2006 PROMAX North America, Silver

» Launch MuchMusic

Creative direction, art direction, IA/UX consultation for 2007 MuchMusic Video Awards micro-site and online marketing campaign. Consultation on broadcast design.

With Alaska Senator Ted Stevens making the infamous statement “the internet is a series of tubes” and the incredible momentum of social media sites such as YouTube, the production designers of the critically acclaimed award show wanted to incorporate several online memes into the overall theme. Working closely with this team creative executions were shared across mediums in an attempt to blur the lines between the internet and television. The end result was a seamless campaign that left both internal and external clients pleased with the success of the property and fans at home unprecedented ways to be a part of the action from coast to coast to coast wrapped in a rich user experience. As in years past, tied to all of this was a multi-million dollar online/on-air integrated promotion featuring multiple top tier brands and several micro sites.

» Launch 2007 MMVAs (archival state)

Creative direction, art direction, IA/UX consultation

Now in it’s third year, VirginMobile once again joins forces with MuchMusic to offer some of the biggest musicians all in one mind blowing event. Continuing on the success of years past when we pioneered leveraging user generated content in real time with unprecedented fan access and an exhaustive amount of extra content to provide fans unable to be there in person to experience this unique event in a unique way.

This year the event will take place in three locations stretching from coast to coast across Canada.

» Launch MuchMusic presents VirginFestival 2008

By 2001, FuMan Skeeto had clothing in retailers across the US and Canada, had art work featured on three major label releases, a recording artist in the opening slot on one of the largest tours in history, done interviews with international press for both print and television and the FuMan Crew - the public facing persona of the four founding members - and designs had been featured in an issue of Marvel Comics “Wolverine”. And if you happen to come across one of those *Nsync marionettes that came out during the “No Strings Attached” album, you can still touch and feel tiny FuMan Skeeto outfits the dolls are dressed in… heh.

This was without a doubt one of the most educating, exhilarating experience of my life and not a day goes by that I don’t benefit from this experience.

» ‘NSYNC’s Chris Kirkpatrick Showing Off His Women’s Clothes

Creative direction, art direction, IA/UX consultation, design, XHTML/CSS

A first in Toronto, Virgin Mobile brings an absolute who’s who in music to one of the most scenic and interesting venues in all of Toronto; the Toronto Islands. Undeterred by the challenging geography, the MuchMusic.com team set out cover this event in a way no in broadcast had yet attempted. We would stream live over the web the entire two days of performances from some of the biggest names in music while simultaneaously engaging the fans via our newly launched user generated content platform, ShowMeYours as well as the usual exclusive behind the scenes interviews etc. With messages displayed on two jumbo screens flanking side stage, users were encouraged to upload videos and photos directly to the website while users at home could watch both from an audience perspective as well as the live feed of the show produced by our on site production team on MuchAXS.

» Launch MuchMusic presents VirginFestival 2006