A video streaming service owned by Bell Media focused on premium past season television content. As a part of the senior team, I was involved in all stages of the project from inception, to launch.
I was involved in brand development, creative direction, directed user experience and provided consultation on marketing for broadcast. Directed teams on multiple continents and time zones in order to achieve an aggressive timeline that was reached on time and on budget.
At launch, CraveTV boasted more than 10,000 hours of content requiring around the clock efforts in order to deliver thousands of assets representing brands with notoriously stringent brand guidelines.
Crave TV is available on web, iOS, Android, Samsung connected TVs, Google ChromeCast, Apple TV, Xbox ONE and Bell’s Fibe TV digital set top box.
- Brand Development
- Creative Direction
- User Experience