CTV GO Network
The goal of the GO project was to bring the CTV family of networks to the company’s huge audience that was now spending it’s viewing time across multiple devices. We created a custom video player that lived in a streamlined, viewer focused web environment as well as apps on both iOS and Android for 10 of CTV’s television networks. Due to the immensity of the project we created a white label approach that would provide an excellent experience technically while also balancing the weight of the premium brands they housed. As a part of the project we were also the first broadcaster to work with Google to integrate their ChromeCast technology.
I was deeply involved in the brand and voice development, creative direction for all digital assets, directed user experience and defined feature sets as well as providing consultation during the development and production of marketing assets including commercials for broadcast.
To date, the family of apps have had more than 8,000,000 installs across iOS and Android.
- Brand Development
- Creative Direction
- User Experience