Hustle and Cuss

  • Hustle and Cuss Hero Logo
  • H+C Sweaty Eddy T
  • Ride 416 x India Amara
  • 416 Tag Tank
  • Ossington Crit 2016
  • Hustle and Cuss Rubber Side Down Logo

It’s how a cyclist moves through a city. It can be at once the most freeing feeling and the most terrifying. Hustle & Cuss speaks to all of these emotions and seeks to find common ground across the cycling community at home and around the world. The brand seeks to support this through premium apparel with considerations for life on and off the bike as well as through collaborations with other like minded brands, events and sponsorships.

Active and responsive on both social media and the community at large, H+C has seen continued engagement despite almost purely grass roots marketing strategy.

A bicycle apparel company providing premium, breathable and durable clothing ideal for those of us whose relationship with a bicycle extends beyond exercise. We also provide our premium design and production services to bicycle clubs and stores. An events company focused on bringing together the bike minded for shenanigans inside, outside but always rubber side down. Unless there’s jumps. There might be jumps.

Hustle & Cuss is available in bicycle stores in Toronto and online at

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  • Brand Development
  • Creative Direction
  • Apparel Design
  • Web Design & Development
  • Marketing
  • Social Media Coordination